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Issues
What is Trust?
Trust is critical for most relationships, brands and transactions. Yet, what exactly is trust? Is it earned? Is it declared? In a period of rapidly advancing technologies and globalization, most organizations don't have time to build trust in the traditional sense of long-term working relationships based on consistent performance and predictable behaviors. In today's competitive marketplace, companies must be nimble and first to market all over the globe. The loss of trust can mean the loss of organizational equity overnight.
At Denovo, we've created processes that develop communication strategies based on peer-reviewed science from The Center of Risk Communications. The Center has examined trust in an empirical manner, determining that trust is indeed a mathematical formula. Trust is a combination of empathy and caring, competence, honesty/openness, and commitment. Contact us to learn more about how our revolutionary thinking can help you build trust, brand value and organizational resiliency.
Impact
Examining a Case of Large Scale Change and Collaboration
Insight
Are You Vulnerable to A "Creeping Crisis?"
In many industries, technological advancements and commercialization has outpaced public policy and intellectual property laws. In today's world, it is no longer acceptable to ³educate² society and stakeholders of your products and services and expect the privilege to operate in global markets. Thought leaders, informed citizens and non-government associations (NGOs) expect to be engaged early and involved in policy setting and decision-making. Advancing global regulations such as REACH and the Precautionary Principle, are drastically changing the way products are commercialized and marketed across geographies. Access to the internet, increased NGO activity, and rapid communication of perceptions, real or imagined, increase the vulnerability of your products and reputation. Your company or organization may be vulnerable to a ³creeping crisis² that quickly builds from a minority health or environmental concern into a regulated, high-concern environment resulting in a media crisis, activist demands, and potential withdrawal of support.
Our team of professionals has experience creating strategies that navigate market complexity and create strategies enable market opportunity. We can help you build and execute stakeholder dialogue programs, create thoughtful communication strategies, and manage your corporate reputation. Contact us to learn more.
Interests
Curious to listen, read or experience something interesting? Try these books:
The Creation, by E. O. Wilson
Buy at Amazon
The Starfish and the Spider, by Ori Brafman & Rod Beckstrom
Buy at Amazon
